Rebrand for Metro Finance Australia Share: Percept Brand Design Score Awaiting client review n/a Date Published 14 July 2022 Reading Time 2-Minute Read This brand positioning and rebrand project helped Metro Finance re-establish themselves as industry leaders. This brand positioning and rebrand project helped Metro Finance re-establish itself as an industry leader. After involving the client in the workshopping and development phases, Percept created a new brand identity that is flexible, bold, authentic and appealing. https://topdigital.agency/wp-content/uploads/2022/07/metro-finance-brand-a.mp4 The Challenge Metro Finance is an independent, Australian-owned commercial asset finance specialist that was looking to rebrand. Established in 2011, they provide financial solutions to commercial businesses by enhancing the broker-to-business experience. They wanted Percept to rebrand its image to lead its competitors in today’s market. The rebrand was to capture their dedication to being real people, who provide real support for hardworking Australians. https://topdigital.agency/wp-content/uploads/2022/07/metro-finance-brand-b.mp4 The Solution For this rebrand project, Percept worked together with Metro Finance in the form of a rebranding workshop, to ensure their brand positioning was appropriate and effective for today’s competitive market. The brand positioning established from these authentic foundations, allowed us to create a flexible, bold, brand identity that embodies their rebrand objectives, which were to be real, approachable and reliable.