E-Commerce Development for Online Beauty Retailer Share: Score Awaiting client review n/a Date Published 29 May 2019 Reading Time 2-Minute Read Client Intro: A beauty products e-commerce store based in the United States. The Challenges The client had been burned by another agency The previous agency spent $10K on Facebook ads without real results We did not have any landing pages or offers to work with The pixel data was all messed up as the agency was using their own pixel instead of client’s pixel We had 45 days to prove ourselves – the client was cautious after having burned in the past Our Strategy Complete pixel installation – we couldn’t afford losing data We worked with the client to come up with a Freemium Model We identified 2 products to test for the freemium model Created 4 different landing pages for Freemium strategy Email marketing strategy for follow up Retargeting funnel strategy Audience strategy was based on competitors, interests, job titles and Lookalikes. The Results The results skyrocketed in the very first month Free plus shipping cost per result was as low as $5.40 ROAS even for freemium products was in positive because of the shipping charges 900+ purchases recorded after the first month Cost per purchase for core products was below $8 ROAS for core products jumped to $10.64 just from Facebook ads Email marketing conversion from a free product to core product was 37% AOV was increased using bundle offers