How and When Do I Know If My Website Redesign Is Due?

We have seen several skin product commercials that discuss the perils of ageing, signs to spot it and miraculous means to rectify it. Digital medium is no different. Websites age too. The same website that addressed your needs perfectly at one point in time, may seem to fall short in justifying your business growth and perspective.

Heads Up: Website Redesign is continuous evolving process. So if you were looking for magical one-time touch up for your site, pause right there and reboot. Customer expectations change and your website needs to keep pace every time.

We trust numbers. Don’t we? So, consider these figures.

• 1% of users/customers judge a company’s credibility and trustworthiness based on their website’s design (Source: Study by Stanford’s Persuasive Tech Lab)

• Online retail sales are expected to reach $370 billion by 2017

(Source: www.techcrunch.com)  

• 25% of shoppers leave websites that are too difficult to navigate (Source: Huffington Post)

The overarching objective of any business is to foster strong engagement with the customer and generate sales. Website redesign helps to smoothen the rough creases that come in the way of this engagement by creating great first impressions and at the same time sustaining visitor interest/attention for longer duration.

Right Time to Redesign Your Website – Know and Act

If you feel that you are missing out on opportunities to convert visitors into loyal clients, there is something not right with your website. A half-baked website with bare minimum features or lackluster results scream of mediocrity and careless attitude of business owners.

Do you happen to ask any of the following questions with respect to your website? If the answer is a YES (hesitant or emphatic notwithstanding) to even one of these listed questions, It is surely the time to revamp your website. Are your ready for the litmus test? Count the number of times you say “YES” to the queries.

1) Why do visitors just come, view and leave my website without any action?

For action, the site needs to be interactive, interesting and appealing to the target customers. If there is nothing that can hold attention of your audience, they are sure to click away from your website, immediately after viewing only one page.

Redesigning will help to introduce new ways for your site to engage with visitors and decrease the bounce rate.

2) Why doesn’t my website feature on the Page 1 of Google Search Result?

As per Search Engine Journal, 75% of search engine users never scroll past the first page. This means your website should reflect your brand identity to the hilt. Your site should have the optimized content, internal links and responsive design that scores over your competition and lets more prospects find you.

Redesigning prevents the loss of customers by climbing up the search-ranking ladder with up-to-date and impactful content that is SEO savvy

3) Why my website is painfully slow?

Load time of websites is critical to keep visitors hooked on for greater duration and build more user traffic. Faster load times also mean fewer bounce rates and more conversions. As per Kissmetrics, 40% of the visitors leave website if the load time is more than 3 seconds

Redesigning helps you to make your websites faster to suit the attention span and patience levels of your customers

4) Does my website needs to be social?

It is a fact that in todays’ age, social media dictates lot of our day-to-day aspects including our buying decision. So if your website doesn’t leverage this power of social media integration, it is already miles behind. Blogs and social media linkage is the best online “word of mouth” vehicle to generate leads.

Redesigning helps to increase customer trust and interest by showcasing your social media followers and enabling “add this/share this” feature on your website

5) Why is it so difficult to upgrade and add content on my website?

A robust content management system can help your site to rise up on the web search. A design that integrates blogging and simple upgrades that allow you to add/edit/delete content without tech support dependency, can win your both – traffic and bottom line.

Redesigning helps to push out irrelevant and outdated content out of your website

6) Why doesn’t my site display properly on phone/tablet?

In 2015, Google admitted giving higher search engine ranking to mobile-optimized sites. Isn’t this a good enough reason for your website to be optimized for smartphones?

Redesigning helps customers access on-demand information from your website that responsively accommodates to the screen resolution, size and processing ability of their devices 

Other most commonly identified signs that make website redesign utterly necessary include:

• Businesses that have undergone changes in product/services, target customers, or overall vision/objective
• Analytics showing low traffic,
• Dated look and feel
• Non-intuitive and confusing site navigation
• Company Branding has undergone change
• Business story needs to be told differently
• Websites still using Flash
• Too many words with less or nil visual engagement (including videos)
• Website is 2-3 years old and not keeping up with tech changes

Identify the real trouble area and aim to address it through website redesign. Do it for the right reason to save on money and not because the marketing team/CEO wants to do it. Post redesign monitoring is equally important to tackle user traffic drops, sudden 404 spikes, lower rank on Google indexing, keyword rank losses and other issues.

Want to rely on Industry expert for smooth sailing during website redesign? Flynaut has worked on interesting website revamp assignments for global clientele with unmatched creativity and handholding.