Accume Partners: Rebranding, Web design, Web development and Digital Marketing

Challenge

Being in the business for over 25 years with the same brand image had pushed the firm to stagnation and was preventing the company from gaining new customers. The company badly needed to refresh its brand image to facilitate better connections with their target audience.

It is always prudent for companies to keep looking for new clients and not to rely only on their recurring business. Considering a rebrand of their business also allowed room to connect with new clients with whom their ideas and beliefs would better resonate.

Changes in the market have made the company vulnerable to competition with newer businesses from the same vertical. Accume Partners needed to reposition their dynamics in order to take back its advantage.

Solution

The expert team at ZealousWeb Technologies charted a well-defined timeline to implement and organise the entire process of rebranding Accume Partners. Our team set out to understand their:

• Business ethos
• Services offered
• Process of executing plans
• Target customers
• Niche markets

After a thorough brainstorming session, our team decided to refurbish their:

• Logo
• UI/UX of Accume Partners Website
• Business cards
• Custom powerpoint presentation design template
• Placemats
• Magazine design

With the combined efforts of our team, we created initial design mockups of each of the above entities. We provided our client with multiple variants, with often more than 5 designs for each of their entities. With an elaborate array of design options, Accume Partners selected the best version of our mock-ups that best resonated with their brand ethos. We tweaked our designs until our client was satisfied with the final version for each of the entities. When the designs being finalized by the Accume Partners team, we began to render the design into its final version.

Result

The rigorous efforts that were put into conceptualizing the rebranding of Accume Partners bore results. The efforts of branding gave a new-age identity to the business. Their clients and prospects started to identify Accume Partners better with their new and improved logo and website design. The revamping of their brand image, connected with the audience better, meaning that they could project their services to the target audience in a better way.

Branding their business through custom design of placemats,  powerpoint presentation template, Accume Partners produced and effective marketing material to propagate their ideas and project their services better. An effective marketing material not only helped them to reach out to their existing clients but also garnered new clients, as the ethos of Accume Partners now reverberated with the new-age prospects and clients.

The rebranding was extended to business cards and magazine design which imparted a sense of fresh ideals and beliefs not only to the people working within the organization but to their clientele at large.