Going Viral Helps Keep Business Going Share: Fresh Content Society Score Awaiting client review n/a Date Published 18 September 2023 Reading Time 1-Minute Read With just one tweet fueled by sincerity, FCS managed to generate national media attention through our social media strategy and management. The Challenge This famed restaurant was no exception to the unfortunate events that the coronavirus pandemic brought upon the world. Due to the pandemic’s restrictions, all Manny’s restaurants in Chicago were shut down temporarily for indoor dining. This family-owned eatery had relied heavily on its local and tourist patrons but, as soon as the pandemic hit, the business took a big hit. The Solution Once restrictions were put in place, physical encounters with its patrons became impossible. Because of this, the only platform to turn to was social media. FCS utilized and maximized its Twitter reach and following by sending out a heartfelt tweet that tugged at netizens’ heartstrings which led to national media coverage later on. Influence really is about being genuine. The Result With just one tweet fueled by sincerity, FCS managed to increase sales by 1,500 per cent, which was sustained for over 90 days, with more than 500,000 engagements across all channels and media pickup – a total of 500 million impressions, and staggering national media coverage.