How Rapid Physiocare Maintains Its Online Presence With SEO and PPC

About Rapid Physiocare

Rapid Physiocare is a leading physiotherapy center in Singapore. They are a team of trained, dedicated, caring professionals. They are driven by a determination to deliver therapy of the highest quality and to enable swift recovery. Rapid Physiocare is committed to four core values. Professional Integrity; Sustained Support; Total Dedication; Heartfelt Care

Rapid Physiocare delivers the highest level of care to all our clients, addresses every need as unique, and always seeks the best outcomes.

Challenges

The way that people seek out therapy centers, doctors, and various medical services has shifted significantly toward digital. As such, large physical therapy centers such as Rapid Physiocare must maintain a highly visible digital presence to reach patients and potential patients so they can find help in the digital channels they turn to first.

To this end, Rapid Physiocare engaged Cardinal Digital Marketing to execute a sustained SEO and PPC campaign, including website updates and content, to help therapy centers drive more quality traffic to their website properties.

Approach

Working with the client’s existing technical partner, Astha Technology’s Digital Marketing team performed an in-depth troubleshooting audit of the Rapid Physiocare website to identify and address any technical SEO issues. This meant making changes to the site’s structure and how quickly pages loaded, resubmitting the XML sitemap, and getting rid of any duplicate page content to make sure search engines could properly index and rank the pages.

And afterward, we set up PPC campaigns. After setting up the display campaign, we decided to set up other campaigns likewise, which are search campaigns. Once we had the ads in place, we could scale them. We poured more money into those campaigns.

The Digital Marketing content and SEO team regularly released three to five new blog posts per month on topics that were relevant to both the physiotherapy community and the patients they treat during the duration of this relationship. After releasing a new post, I update the internal links between them and optimize the alt text of any new images for search engines by including relevant keywords. By looking at how our competitors got backlinks, our team looked for and got backlinks from reputable third-party sites on a regular basis.