Website Redesign for Portfolio Communications

Score Case study score

5.0
Date Published 18 June 2021
Reading Time 1-Minute Read

About the Company

Portfolio Communications is an infrastructure broker located in Seattle, Washington. They specialize in helping medium-size, nationwide businesses with their telecommunications infrastructure by sourcing bids from multiple carriers for multiple technologies for them. Examples would be a network to connect all of their locations and Internet and dial tone and co-location facilities and hosting and so on.

Project Summary

PixoLabo revamped an infrastructure broker’s brand with a new WordPress website and updated copy. They also took pictures for the website and engaged in minor SEO work.

Feedback Summary

The updated website provides enhanced recognition which helps to earn the business of larger companies. PixoLabo’s work increases credibility and better demonstrates a broader range of capabilities. They exceeded expectations with expertise and enthusiasm at a fair price.

tda verified

Case Study review

Reviewer

Portfolio Communications

5.0

“Our new website provides the credibility that we need.”

Short project description

The scope included crafting entirely new website content, a new website that was mobility centric and then continuing to provide ongoing hosting, management, and update services to the website.

Working with the agency

Pixolabo hired a third-party person that specializes in copywriting. She provided a form in which she asked us questions, not so much about technology specifically, but about what we were trying to convey and how we are different. She provided the content and environment to ask us questions that led to the outline of the site and some of the content that we weren’t able to come up with on our own.

They also brought in a photographer who advocated that instead of paying for stock photography that might be found on other websites, they could do a fair amount of photography and use that on our website and make it more personal. They took photos of our staff and our office for the site. That worked out pretty well.

Positives

Greg, [Owner] who I would define as the front man for the company, was most impressive. His enthusiasm and willingness to jump in is a big differentiator. His affinity for working on websites and trying to do a good job for a good price is genuine.

His understanding of the need for mobility first was another differentiator. Everybody claims that they’ll do that. It’s almost a given, but he differentiated it himself compared to the other companies.

He also has a very acute understanding of Google Analytics and how they assess the site relative to SEO. That was a big differentiator as well.

Areas for improvement

They advocated not using wireframing and rather just creating content in Word and using that as the file to refine and evolve between the content person, them, and us. That helps to start things off with, but at some point, we told them that we needed an outline because I didn’t understand where all the individual content was supposed to go. That allowed us to work more efficiently. Once we had that, I understood what it was supposed to look like on the site. That’s a very different look and feel than just having it on a Word doc.

Results

The new website allowed us to more accurately represent what we do currently, how we do it, and why we’re a worthy consideration from some of these larger companies. It allowed our sales staff to feel more confident because the website has so much more credibility.

Link to External Case Study

United States – US

Branding
Web Design
Web Development

WordPress

MarketplaceBeta

Service Packages

Tools

Software Products

See all

Articles

Project Case Studies

Promote Your Services & Find Work

Hire a Digital Service Provider

About Us

About the Company

Project Summary

Feedback Summary

Share:

Posts Navigation

Related Case Studies

Socially Swag – Website Development, Content Writing & Portfolio Design

Website Redesign for Family Dental Center