Viral Access - Top Digital Agency

Score Case study score

5.0
Date Published 19 January 2022
Reading Time 1-Minute Read

Rebranding for Viral Access — the largest micro & nano influencer platform for Asian markets.

About the client

Viral Access is a social media influencer marketing agency based in China that focuses on micro and nano KOLs. They had been operating for several years, however, their branding didn’t convey the power of influencer marketing, which is currently turning the marketing world on its head.

Our work

We created an eye-catching identity to highlight the emergence of influencer marketing as a disruptive force to be reckoned with, using vibrant purples and bold typography. We created a system of marketing themes and templates for the Viral Access team to leverage and stay consistent.

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Case Study review

Reviewer

“I’m most impressed by their way of thinking outside the box” –Simon Hansen, General Manager SEA, Viral Access

Short project description

We wanted an eye-catching visual brand identity to highlight the emergence of influencer marketing as a disruptive marketing force to be reckoned with, using vibrant colors, bold and clear typography, and a design system implemented among their existing touch points.

We also needed design and marketing support, where Level continues to help our creative team with design and influencer marketing concepts, so the influencers we work with can effectively promote brands in natural ways for clients.

Working with the agency

We started out using Level for our brand identity design, but the scope of work greatly expanded and we have them on retainer for numerous design services, including ideation for global marketing campaigns, proposal decks, marketing strategy, and much more.

Working with the Level team is great. They are happy to help out with our mix of marketing activities, no matter how big or small the task. They bring an attention to detail to our projects that other agencies could not deliver, and the results speak for themselves: we simply close more clients through Level.

Positives

I’m most impressed by their way of thinking outside the box — to use the cliche. Josh and the Level team can look at the bigger picture and hone in on what needs to be done in the short term, as well as the long term to improve our workflows and get more clients. Whether it’s installing a CMS system, making creative concepts for pitch decks, or overhauling our branding, they have delivered every time.

Areas for improvement

No, we look forward to watching Level grow as an agency so we can expand our cooperation for more projects.

Results

We have used Level design support to win pitches and close deals with some of the biggest companies in the world for social media strategy proposals, influencer marketing, and more. The Level team have an ability to see our client’s bigger goals, and our clients love their compelling marketing social media strategies. I can say Level are responsible for some of our big wins.

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