Branding for Snajka de Madre Consulting Agency Share: Total Idea Score Case study score 5.0 Date Published 5 March 2020 Reading Time 2-Minute Read When creative people and designers with years of experience in setting-up businesses meet, the results of their work can be nothing but excellent. Read Client Review Snajka de Madre consulting agency has a new look, all thanks to the creativity of the Total Idea team. Our Work We started with suggestions for the agency’s name and agreed with the client that Snajka de Madre Consulting Agency is both professional and notable. Logo Design Our next task was to come up with visual symbols with adequate meanings. Since our client primarily deals with digital marketing, we agreed that the best logo would be the most universal symbol of all – the hashtag (#), considering the fact that it is commonly used to mark keywords in online campaigns. That makes Snajka de Madre a keyword for success of online campaigns, letting its clients know that they can trust that brand and the results its social media team achieves. The other part of the logotype is a symbol of angel wings, which clearly suggests possibilities for launching campaigns cooperating with Snajka de Madre. The combination of those symbols ideally illustrates the type of work that the firm does, and suggests success that can be expected when dealing with our client. Colour While creating Snajka de Madre’s visual identity, we paid special attention to choosing key colours and their meanings. We used mint green, the colour of life, regenerating, nature and energy. It means growth, harmony, freshness, security, fertility, and life energy. Also, this colour is traditionally associated with money, finances, banking, and ambition. Of course, green relaxes the most and evokes development and hope. We also chose black, which is associated with strength, awe, mystery. It symbolises sophistication, elegance, professionalism, and convention. Our team made sure that all the elements of our client’s visual identity, including corporate and promo material, are well coordinated. Related Case Studies "Awaiting client review" Branding Agency for Community Service "Awaiting client review" Branding for Mirro, the Coolest Team Management App Change cookie settings Close GDPR Cookie Settings Privacy Overview Strictly Necessary Cookies 3rd Party Cookies Cookie Policy Privacy Overview This website uses cookies so we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognizing you when you return to our website and helping our team understand which sections of the website you find the most interesting and useful. You can change your cookie preferences by navigating the tabs on the right-hand side. Note: The 3rd party cookie for Google Analytics cannot be turned off, as the data collected is entirely anonymous and used for internal performance tracking. Strictly Necessary Cookies Strictly Necessary Cookies should be enabled at all times so we can save your preferences for cookie settings. If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again. Enable or Disable Cookies 3rd Party Cookies This website uses Google Analytics to collect anonymous information such as the number of visitors to the site and the most popular pages. Disabling 3rd party cookies will not disable Google Analytics, as this data is anonymized and only used for internal recording and performance tracking. Additionally, we use various cookies such as Facebook pixel for ad serving, FreshChat for chat support, Hotjar for optimizing user experience, and others, which will be turned off by disabling 3rd party cookies. Keeping 3rd party cookies enabled helps us improve our website and service. Enable or Disable Cookies Please enable Strictly Necessary Cookies first so that we can save your preferences! Cookie Policy More information about our Cookie Policy