Advanced Targeting Strategies to Increase Quality Leads for Mindvalley Share: Dinetix Score Awaiting client review n/a Date Published 10 July 2020 Reading Time 1-Minute Read Mindvalley is an online university with global reach, specializing in personal enrichment coursework for students. About the Client Mindvalley is an online university with global reach, specializing in personal enrichment coursework for students. Through its rich array of programming, Mindvalley helps individuals reach their maximum potential spiritually, emotionally, and physically. Challenge Mindvalley presented us with an ambitious goal: to touch as many lives as possible. Ultimately, this meant growing awareness of its online courses and learning programs, as well as maximizing the number of quality leads generated per day. Solution Utilizing state-of-the-art marketing technology and advanced targeting strategies, we helped Mindvalley quickly scale its new and existing training programs. We utilized four channels: Google Search, Google Display, Google Remarketing, and YouTube. This allowed us to reach a massive audience while optimizing for key demographics. Results We increased new leads for Mindvalley by 169% in 2019! Mindvalley achieved its return on investment targets.