Adidas Forum High Jugoplastika Website

The Background

In 2020, adidas and BSTN launched a sneakers model, adidas Forum High Jugoplastika, dedicated to the iconic basketball club from Split, Croatia, which won three European championship titles.

After the initial series was sold out, due to exceptional interest, another limited series was subsequently released to the market.

Only 50 pairs were available in Croatia and, naturally, all 50 pairs were sold in the Adidas store in Split, the hometown of the legendary basketball club. The opportunity to buy a pair was given only to the lucky ones who registered on the website and won the raffle draw.

The Challenge

We were excited and proud to be entrusted with the task of creating the Jugoplastika website within the nostalgic story connecting the golden age of basketball with our client, Adidas.

The Solution

In addition to the attractive design and development of common website functionalities, we made an additional function that enabled registration for the raffle draw, automatic registration in the database and the creation of a unique code for authenticity verification at the point of sale, as well as automatic notification to registered users and the random selection of winners in line with the required sizes.

We promptly updated the website content in the three phases of the campaign: teaser, raffle and announcement phases.

Result

We created a visually attractive website with speckles functionalities, worthy of Adidas Forum High Jugoplastika sneakers.

Within this campaign, in addition to the website, we also provided the branding of the shop window and the interior of the Adidas store in the Mall of Split. We also designed promotional bags in which valuable limited-edition sneakers were given to customers.