Company Branding and New Website with SEO

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TXS Digital
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A snapshot of how Eugene Phoenix Solution, a construction company, was able to develop its online presence.

The Challenge

Eugen Phoenix Solution approached us as they were a stagnant company with no growth and no structure to expand. They wanted to create a new brand that, through a substantial online presence, would attract more potential clients.

The Solution

We started with creating a logo according to the client’s description – bright orange colors that would go well with the company’s name, Phoenix. Once the logo was created and the client was happy, we began the website design. This included outlining all of the features the client wanted to highlight about their business, with a focus on the elements that would keep keep users on their website page for as long as possible.

To get the website visible and targeting the right audience, we began SEO (search engine optimization) to start ranking higher on Google search pages. Once the on-page side of SEO had been completed, we created backlinks and blogs to provide more content through the website. More keywords were also included in the website to help with ranking.

To further increase brand awareness, we made posts on the company’s Facebook and LinkedIn pages for organic traffic. This included publishing content about past projects, industry related news, customer reviews and details about the company.

The Result

People have been calling and emailing Eugen Phoenix Solution. This has not only allowed the company to gain new clients but has also led to opportunities to expand its staff.