De’Longhi Integrated Brand Product Launch Share: Woo Agency Score Awaiting client review n/a Date Published 25 August 2023 Reading Time 1-Minute Read The Woo developed an immersive, sensual and contemporary integrated product launch campaign for De’Longhi’s new TrueBrew drip coffee machine in 2023. Overview Through the launch of their revolutionary new drip coffee machine, TrueBrew, The Woo helped De’Longhi emotionally connect with new audiences in a new category. The Work The Woo created high impact and premium content (digital, OOH) to support an integrated 360 campaign, aimed to provoke the feeling of intrigue for premium drip coffee, drive awareness for De’Longhi in this new category and, ultimately, drive sales. The campaign surpassed all business goals for launch. The Results Exceeded the projected product sales goals in the first two months 1 million+ campaign landing page visits Double digit increase in brand awareness