Visual Identity of Croatian Medical Union Share: DIVISION 4 VISION Score Awaiting client review n/a Date Published 19 January 2024 Reading Time 1-Minute Read Division 4 Vision redesigned the Croatian Medical Union’s visual identity. The Challenge We were approached by the Croatian Medical Union to refresh their visual identity. The scope included a logo redesign and a full-scale makeover. The Solution Drawing inspiration from the stethoscope as a standout medical symbol, as well as the square, which reflects Croatia’s unique traits, we designed a logo that, as a whole, represents the connection and the unity of union members. In addition to its elements and color selection, the new logo embodies the core principles cherished by the Union: health care, protection, honesty, and security. This project was wrapped up by launching the Croatian Medical Union’s new brand book.