Landing Page for a Small Business

Client Overview

A small, Portland-based local business sought to enhance its online visibility and conversion rates. Recognizing the need for expert intervention, they turned to SEO Impact, a UK-based agency renowned for its comprehensive approach to digital marketing.

The Challenge

The primary goals were twofold:

1. Boost search engine rankings: enhance the business’s visibility on search engines through targeted keyword strategies.
2. Improve conversion rates: optimize user experience (UX) and conversion rate optimization (CRO) to increase email submissions and phone calls.

The Solution

Keyword Research

The foundation of our strategy was extensive keyword research. By understanding the specific search terms and phrases relevant to the Portland market and the client’s industry, we tailored content that resonated with the local audience.

Design

Our design philosophy centered on creating visually appealing and easy-to-navigate landing pages. We focused on aligning the design with the brand’s identity, ensuring consistency across all online platforms.

Development (WordPress)

Using WordPress, known for its flexibility and SEO-friendliness, we developed landing pages that were not only aesthetically pleasing but also highly functional. The choice of WordPress ensured easy management and scalability for the client.

SEO Optimization

We implemented on-page and off-page SEO tactics. This included optimizing meta tags, headers, and content with selected keywords, along with ensuring mobile responsiveness and fast loading times.

UX Optimization

Understanding that user experience is key to retaining visitors, we crafted an intuitive layout. The focus was on making information easily accessible, ensuring a smooth navigational flow, and providing clear calls-to-action (CTAs).

Conversion Rate Optimization

We employed various CRO techniques, like A/B testing, to refine elements that directly influence conversions. This included optimizing contact forms, enhancing the visibility of contact information, and using persuasive copywriting to encourage email submissions and phone calls.

The Results

The collaboration led to a significant improvement in the client’s online presence:

• Increased visibility: The business experienced a notable boost in its search engine rankings.
• Higher conversion rates: Enhanced UX and CRO strategies resulted in a substantial increase in email submissions and phone inquiries.

Conclusion

SEO Impact’s comprehensive approach, combining SEO, web development, and UX, proved instrumental in transforming the online presence of a local Portland business. The project stands as a testament to our ability to deliver tailored, effective digital marketing solutions.