B2B Marketing Foundation for Optimiz

Overview and Challenges

Optimiz was going through a phase where their one and only goal was to get more customers. Of course, that’s what every company wants. And to do that, Optimiz was trying the traditional ways of getting seen – both online and offline – in the hopes of getting customers. This included conferences, cold emails, and DMs. Something was missing, and there was no answer.

Optimiz is a micro SaaS company for remote cargo claims automation in London, UK. They work with international traders and their insurers to remotely inspect the handling, quality and condition of cargo and, in case of damage, automate their claims process. This is a revolutionary transformation in the global logistics industry.

The company approached us to figure out what was wrong, and to fix it with a fresh strategy – something that they hadn’t been doing up until then. Not only did they want to convert sales leads faster, but they also wanted to attract more qualified sales leads. Since there were no paid ads involved, they had no idea about the cost of customer acquisition.

The Solution – The Strategy and Work

We strategized and implemented B2B inbound marketing to target the exact audience. SEO and content marketing strategies were also implemented to refine content.

First, the strategy outline was built, and the tech stack was selected. Because they were getting themselves exposed to a certain targeted audience, online and offline, their next step should have been to capitalize on the audience by helping them find the solutions they were offering and showing how, exactly, they could help.

So, we did exactly that. A strategy that was built on the grounds of B2B inbound marketing.

The 2-hour-long weekly sessions were a combination of research data and deep insights that were shared and discussed rigorous consultations. Frameworks were also built and implemented, B2B marketing automation was set up, and an overall deeper understanding of their customers was achieved.

The goal was to get the right people into the sales pipeline and move them faster down the funnel.

The Results

An inbound marketing system that streamlined marketing activities through the right tools, insights, and strategies.

This was an intensive 45-day program. At the end of it, the whole in-house marketing team, including the CEO, had the right tools, insights, and strategies that they could start implementing in their marketing activities every day, week, and quarter.

Conclusion

Optimiz was a revolution in the logistics SaaS industry. Interestingly, they also fall within the insurance SaaS industry. A great product at the right subscription price.

In order to make an impact, we leveraged the most ignored part of their system, brought attention to the underlying root causes, fixed them, and handed them a full-fledged framework they could use for great ROI.