Europ-Assistance: Comprehensive Support for Provisions of Medical Care Services Share: Texterra Score Awaiting client review n/a Date Published 12 January 2023 Reading Time 3-Minute Read Digital marketing and promotion of the services in the Asian Region. Challenge To introduce a new target audience for the company and to establish its recognition in the Asian market. Our Approach Analyzing the Medical Care Services Market We analyzed the market of medical care services that are most prominent in Asia to compete with other medical organizations effectively. We also drafted infographics to convey the level of competency and the potential of the company to fulfill the requirements of patients and clients. Coordination with the company’s representative in order to understand the level of the services and their corresponding prices. Website Draft We created a draft to understand the type of design and layout of the site including the content scheduled for creation. It gave us an idea of how to bridge the gap between the client’s requirements and the potential to deliver the services The draft also included the brainstorming of the placement of features like media integration, color coordination and functions. We also brainstormed the outlook of every page of the website. Content Planning It was mandatory for us to create effective content for the Asian target audiences. Our specialists drafted the content for each service corresponding to its website page. Coherent navigation of each page was a priority to give the visitor a clear explanation about the services that would address his or her needs. We created and published articles and blogs describing the organization’s research and development in the medical field. Final Draft Modifications The client’s consent, regarding adding or removing content or sorting the text in the correct order was accepted. The client’s recommendation regarding the website layout was also a priority in this case as we modified the design, the colors and the layouts. Project Commencement Once we have the final consent from the client, we start working on the project. The estimated cost and the time was borne in mind including the completion of the project on the agreed deadline. Technology Used Our specialists used WordPress and HTML programs to build an interactive website integrated with social media links, video and audio files, uploading, and email subscriptions. Goals Achieved Every service page came out to be with an accurate layout with a clear description of each medical care service. The website interacts with the visitor in the most efficient way. The user experience gives the most productive clarification about the provisions for medical services.