NBA Players Are Dads Too Share: Kworq Score Awaiting client review n/a Date Published 9 September 2016 Reading Time 1-Minute Read A case study analyzing the success of the #EverydayDad social media campaign involving NBA players and their families. About the Project: A case study analyzing the success of the #EverydayDad social media campaign involving NBA players and their families. Main Challenge(s): To increase awareness of the NBPA Foundation’s social media presence, and to further humanize and associate these NBA players and their families with the NBPA Foundation’s social media presence. Agency Solution(s): To meet personally with a select amount of NBA players and their families for an honest, casual interview. Results: The firm Kworq was able to boost social media engagement with the NBPA Foundation’s social media presence by 2000%, as well as garnering 4.7 million campaign impressions.