Lenovo Legion Multilingual, Global 360 Campaign

Our Work

Tasked to drive awareness and sales for the launch of Lenovo’s newest gaming PCs, the Woo created a 360 campaign that was designed to reach and resonate with a multilingual, global audience of gamers. The campaign and strategy was a massive success, outperforming benchmarks and expectations in nearly every major market globally. It was also named one of ESPORTS best ad campaigns of the year.

Results

• 12% lift in purchase intent
• 70% increase in interest
• 45% increase in sales