Studena GUC GUC campaign – 2022 Share: Imago Ogilvy Score Case study score 5.0 Date Published 13 July 2023 Reading Time 2-Minute Read In collaboration with the Studena brand, we presented a 360 campaign featuring a music video that served as a fun reminder to drink more water. Read Client Review The Challenge Water is of vital importance to us and we cannot live without it, but we often forget to drink it. When we already feel the symptoms of dehydration, it is too late. The Solution In order to remind people of the importance of hydration in a creative and fun way, we used a cover of a dance hit from the nineties, which is equally loved by younger and older generations. In collaboration with the Studena brand, we turned the legendary song ‘Tuc Tuc’ into ‘Guc Guc’ with original lyrics modified into the topic of hydration. In this digital first campaign, we recorded an integral online video in vertical format for social media and in landscape format for TV. In addition, we launched a special Guc Guc edition bottle for additional awareness. The campaign consisted of two phases: image communication and a prize winning game. A mix of offline and online media was used: TV and radio, paid FB and IG influencers, and GDN, YT and GSN. In addition to paid ads and content promotion on social media, TikTok (organic), Giphy stickers and GIFs were also used. Advertisements, content and communication were specially created and adapted for each used channel and target audience. Special attention was paid to community management, especially on TikTok – a platform where communication with users is specific and the speed of reaction is important. In addition to paid media, the campaign was accompanied by collaborations with influencers on Instagram and TikTok. In order to make the Guc Guc campaign suitable for younger people, we found visual inspiration in Internet aesthetics, which we extracted from modern music videos, video games, memes and GIFs. In addition to the main video, we published more than 100 posts on different social networks and in the campaign we also designed dozens of Giphy stickers, contextual YouTube ads, responded to trends, news, collaborated with influencers, and regularly hydrated ourselves. The Result The client was very pleased with the campaign. Related Case Studies "Awaiting client review" IKKS: IT Bag 1440 Campaign "Our vision on steroids" Click on Greece Campaign Change cookie settings Close GDPR Cookie Settings Privacy Overview Strictly Necessary Cookies 3rd Party Cookies Cookie Policy Privacy Overview This website uses cookies so we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognizing you when you return to our website and helping our team understand which sections of the website you find the most interesting and useful. You can change your cookie preferences by navigating the tabs on the right-hand side. Note: The 3rd party cookie for Google Analytics cannot be turned off, as the data collected is entirely anonymous and used for internal performance tracking. Strictly Necessary Cookies Strictly Necessary Cookies should be enabled at all times so we can save your preferences for cookie settings. If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again. Enable or Disable Cookies 3rd Party Cookies This website uses Google Analytics to collect anonymous information such as the number of visitors to the site and the most popular pages. Disabling 3rd party cookies will not disable Google Analytics, as this data is anonymized and only used for internal recording and performance tracking. Additionally, we use various cookies such as Facebook pixel for ad serving, FreshChat for chat support, Hotjar for optimizing user experience, and others, which will be turned off by disabling 3rd party cookies. Keeping 3rd party cookies enabled helps us improve our website and service. Enable or Disable Cookies Please enable Strictly Necessary Cookies first so that we can save your preferences! Cookie Policy More information about our Cookie Policy