Treasure Island Group: Social Media Share: Dartmatics Limited Score Awaiting client review n/a Date Published 2 October 2023 Reading Time 3-Minute Read Treasure Island is a Kids Adventure Camp facility based on the sunny southern coast of Lantau Island, Hong Kong SAR. The Background Treasure Island is a Kids Adventure Camp facility based on the sunny southern coast of Lantau Island, Hong Kong SAR. Surrounded by nature yet only 40 minutes by ferry from Hong Kong’s “Central” Station, it is uniquely placed to be able to compete with the big International Adventure Organizations and International Schools, both of which also run camps through every school holiday. After working with Treasure Island for many years, we have become the de-facto marketing department for Treasure Island Group. Providing them with a plethora of services all geared towards selling the camps. On-site photography and videography Advertising materials design and development for all upcoming camps Social media marketing: content design, development, and distribution Paid advertising campaigns on Google, Facebook and Instagram Developing relationships and working with local (Hong Kong) and hyperlocal (Lantau Island) media outlets Printing marketing materials – everything from posters at the facility to flyers for kids to bring home Quarterly email newsletter and email database management in line with international communication standards Supporting the Treasure Island Group in the development of certificates, signage, handbooks, brochures and a plethora of other custom designed materials We absolutely love working on Treasure Island’s social media accounts: it’s fun, light, colourful and very “cute”, which never fails to get a lot of engagement. The Challenge The focus of our efforts have been to attract and retain an audience that can best be described as “international school mums”. Because kids stay within the age brackets of the camps for quite a few years, repeat customers are absolutely key in this industry. Therefore our goals have been triple-fold: To consistently develop engaging content and run ad campaigns in order to creatively attract our core customers: Hong Kong mums. To identify the purchasing period for each camp and maximize that window by encouraging our audience to go down our purchasing funnel. To support the Beach Club Restaurant with their objectives through creative cross-selling. The Solution We have been selling their kids camps every year since 2019 (with the exception of the year we lost to the Covid pandemic when everything had to be shut down). We are very proud of the work we have done for this client, so we encourage you to check it out for yourself: instagram.com/treasureislandhk facebook.com/TreasureIslandGroup The Result Reach Instagram increased by 795% Facebook increased by 137% Profile visits Instagram increased by 50% Facebook increased by 56% Social impact on website Organic Sessions originating from social media amounted to 10% of all traffic.