Total Wine & More: Behind the Wine

Score Case study score

5.0
Date Published 22 March 2021
Reading Time 1-Minute Read

A comprehensive content series bringing to life the people behind some of California’s best wines.

Total Wine & More wanted to find a way to showcase their wine producers in Napa and engage a whole new generation of wine drinkers.

LO:LA created a “Behind The Wine” series (40 videos in total), capturing film-like content that showcased the beautiful landscapes of the vineyards, gave a peek into the winemaking process, and really connected customers to the people behind the wines- their stories, their passion, their commitment.

tda verified

Case Study review

Reviewer

Total Wine & More

5.0

“Our relationship felt very collaborative, and they worked hard to understand our company well.”

Short project description

We had a brand book but needed an agency to help us articulate who we were as a brand. This involved determining key customers.

Working with the agency

They’ve developed a framework that guided their brand development process. That started with a series of discussions around different consumer sessions. Then, they connected with members of each of our internal departments, taking us through workshops together to better understand our identity. That allowed them to put together documents that helped define our brand.

We had a senior account representative, a strategist, and a creative director. They, along with a few other members of their team, conducted and coordinated the workshops.

We received reports and updates daily. They were very thorough with communication and project management. We communicate through phone calls and emails. However, they also shared tracking information with us and were responsive to our questions.

Positives

Our relationship felt very collaborative, and they worked hard to understand our company well.

Areas for improvement

Allow them to integrate with your creative team members. The workshops they lead are super important to us, and we were all satisfied with the output.

Results

Since collaborating with them, our business has continued to thrive at a record pace. Our biggest campaign that came after starting our partnership broke company records. Our sales were off the charts. Since then, we’ve been using that campaign during the fourth quarter of every year, and we continue to grow and improve.

Some of that success can certainly be attributed to their work on creating engaging photography and typography. They shaped the way in which we go to market, which was very important.

Link to External Case Study

United States – US

Animation
App Design
App Development
Branding
Content Marketing
Copywriting
Design Strategy
Digital Strategy
E-commerce
Email Marketing
Graphic Design
Market Research
Mobile Advertising
Mobile App Design
Mobile App Development
Performance Marketing
Social Media Advertising
Social Media Management
User Experience Design
User Interface Design
Video
Web Design
Web Development

Java
Magento
MariaDB / MySQL
PHP
React.js
Shopify
WooCommerce
WordPress

Business Development
Consulting
Distribution
Marketing
Media & Communications
Purchasing
Sales

Automotive
Banking
Consumer Goods
Fast-Moving Consumer Goods
Financial Services
Food & Beverages
Information Technology
Non-Profit Organization Management
Online Media
Retail

MarketplaceBeta

Service Packages

Tools

Software Products

See all

Articles

Project Case Studies

Promote Your Services & Find Work

Hire a Digital Service Provider

About Us

Share:

Posts Navigation

Related Case Studies

Total Wine & More Brand Refresh

My Wine Canada