Scaling E-Commerce with PPC & SEO Share: PATTRNS Score Awaiting client review n/a Date Published 9 October 2023 Reading Time 2-Minute Read Our team of experts increased sales by 15% in just 3 months. By analyzing existing PPC account, we found a number of opportunities for immediate growth, with new product adoption and best practice implementation. Ad Copy Testing – 53% Increase in CTR Utilizing the latest Google Ads formats enables at scale ad copy testing. With 15 headlines and 4 descriptions included in the RSA format, over 40,000 ad variations were available for testing. This led to a 53% increase in Click Through Rate (CTR). A continual Test and Learn approach has now been mapped out for the next 12 months to continue to compound these improvements. Shopping Campaigns – 15% Increase in Sales Google Shopping is a valuable campaign type for all e-commerce stores and allows users to digest price, brand and product aesthetics at a glance. It is also a strong visual ad format on Google for driving purchases. This campaign type now drives an additional 15% in sales volume each month. With continued feed optimization and promotions, we forecast the sales volume to increase to 25%. ROAS Bidding Strategies – 10x ROAS After an in depth technical measurement review and Google Analytics Enhanced eCommerce implementation, we were able to close the data loop between pre and post purchase signals. Pushing post purchase data including category, make, model and revenue allows us to further optimize our bids at the time of auction. Using machine learning and bidding strategies, we can now deliver ads to the highest value users. With this increased media efficiency, return on ad spend (ROAS) has scaled from 4x to 10x. Having left their previous SEO agency who over-promised and under-delivered, EV Connectors came to Pattrns with the following goals and objectives: Search Engine Optimization Ensure the website’s performance and architecture is as optimal as possible Establish SEO as an additional traffic source with the goal of higher revenue Achieve profitable increase in organic traffic within 6 months Improve keywords, content and internal link structure The website required major improvements across all three key components of SEO: Technical fixes and enhancements Improved internal linking Keyword research, on page optimization and new content After implementing the strategies above, we saw an immediate increase in organic traffic by 10% and an incremental increase in organic revenue by 18%. If you would like help with PPC or SEO please don’t hesitate to get in touch.