Microtips Technology: SEO & Content Marketing Share: BetterGraph Score Awaiting client review n/a Date Published 15 December 2022 Reading Time 2-Minute Read The case study is related to our client Microtips Technology. About the Client Microtips Technology, established in 1990, is a leading global manufacturer and supplier of LCD modules. They offer several TFT display modules, Active Matrix, and Passive Matrix OLED modules, graphic & character monochrome LCD modules, and fully custom LCD modules. Microtips provides local sales & engineering support in America, Asia, and Europe. Moreover, they have manufacturing plants in Taiwan and China equipped with modern machinery. Client’s Objectives 1. Increase organic conversion rate The client wanted to increase the conversion rate implying improved ROI and generating quality leads for the business. 2. Increase engagement on web blogs (via content marketing) The client wanted us to do good research on the trending topics and write web blogs that are informational, engaging, and can drive relevant traffic on the website. 3. Increase organic/referral traffic They wanted the users to visit the website from the organic search results to have a precise intent, and answering to their queries, and increase their chances of conversions. 4. Enhanced search visibility/brand awareness Our client wanted to enhance online visibility to help in brand reputation and how business is perceived in the marketplace. Solution 1. Website deep audit and on-page optimization We did the accurate on-page analysis along with metatags, sitemaps, etc. And then we optimized the website according to the Google SEO guidelines. 2. Link-building We found relevant websites with good domain authority and created high-quality backlinks with activities like profile creations, PR, infographics, etc. 3. Regular SEO reporting We offered monthly reports which included keyword ranking, traffic insights, all the activities performed by us, and all the backlinks created. 4. Relevant content writing and posting We did thorough research on every topic with relevant keywords and search queries. And wrote informative and engaging blogs, articles, press releases, web blogs, and timely posted them. Results Achieved The results we achieved from our strategies were some of the best that we all have seen. Increase in overall traffic: 46% Increase in organic traffic: 56% Increase in referral traffic: 48%