Niche SEO and Content Strategy for LACS

LACS is a community created by four friends that gathers innovators, game changers and creators in Portugal. The company offers flexible workspaces, as well as innovative experiences and networking opportunities. LACS’s vision is based on three pillars: Community, Communication and Creativity. Their aim is for their customers to adapt to the ever-changing way of working and remain competitive through art and culture.

The Challenge

As hybrid work is becoming the norm, more and more flexible spaces are opening in cities around the world. For companies such as LACS, it became difficult to stand out and get more visibility. Word-of-mouth and PR helped a lot with the business’s expansion at the start, but after a while it became necessary to develop new channels and, in particular, increase the company’s presence online.

The Solution

In order to increase the company’s website traffic and the number of leads it received online, UniK SEO focused on two key activities: Google Ads campaigns and SEO optimization. We launched Google Ads Search to get results quickly, and we optimized ads on a daily business. In parallel, we ran SEO audits, and we started implementing technical optimizations and on-page changes. We also developed a content strategy and we focused on link building.

The Results

After a year, the company’s website traffic increased significantly, and we noticed a 20% increase in website visits. We also got very good results with Google Ads campaigns, as we acquired 642 leads and 261 call requests.