Animated Explainer Video for EasyVisual Share: Galera Score Awaiting client review n/a Date Published 1 April 2021 Reading Time 2-Minute Read Our goal in working with EasyVisual was to create an animated explainer video showing the problem of the advertising market. Our goal in working with EasyVisual was to create an animated explainer video showing the problem of the advertising market. With our approach, EasyVisual managed to introduce their novel approach to managing advertising to the world so that the potential clients can get the value of the product. As for now, EasyVisual has more than 100 companies as clients. The Challenge EasyVisual reached out to us requesting an explainer video for the marketing campaign. The goal we had to achieve with the video was to show both the problem of the current advertising market and a solution that EasyVisual provides to small and medium enterprises, marketing specialists, and agencies since the platform offers the new generation service of effective advertising. Having discussed the problem EasyVisual helps solve, we got a clue of how to highlight the benefits the platform’s idea provides to its users. Solution We started working on the video by brainstorming the ideas regarding what way of recreating the company’s message would be the most effective one. Having figured out the main problem EasyVisual tries to tackle, we wrote a draft to the script of our video, which started the process. Then, the mood board helped us decide on the style and visual language to use in the video. As a result, our team agreed that putting imageries on the screen according to the script would be an omnipotent decision. For example, we created a parallel between the current ad market, particularly the big players existing today, and mafia members visiting a casino, who manifest manipulations similarly to major ad marketplaces today. And that was what we eventually did in the explainer video. Particularly, when the illustrator drew a storyboard to get a full image of the future video. It was also the time for us to start working on the characters, which we did from scratch. We started with sketches and proceeded to digitize and rig them. After we were done with the characters, we started working on the FX frame-by-frame animation, particularly for the fire and water parts, for which we used Toon Boom. Eventually, we animated all the imageries and characters and had a completed, meaningful story.