Acceso Latino (Fundación Carlos Slim) — Web Design and Content Creation

About the Client

Acceso Latino is one of many social programs of Fundación Carlos Slim. It is a website that gives important information to Latin immigrants in the US, such as legal services, medical services, and a list of websites where they can get their legal papers and teaches them how to obtain citizenship.

The Challenge

Acceso Latino was looking for a service provider that could redesign its website in WordPress, update content and establish the use of keywords for organic positioning, as well as create content for the blog that would keep the target audience updated on relevant topics and at the same time. At the same time help to position organically in search engines.

The Solution

We redesigned and optimized the website by applying on- and off-page SEO techniques for the content of the website. We also create daily blog content talking about the news of interest to the Latino market living in the United States.

• The strategy was to create 3 blog texts per day: one about news, one about health and one about Latin people that made a life in the United States and became honorable Latin people.
• All the blog content was created with keywords and SEO techniques so it could position the website organically.
• We created Facebook and Twitter posts from the blog notes.
• A monthly report was delivered with insights on how to improve in the future.

The Result

In 4 years, we managed to get more than 3.6 million organic visits to the website.

Technology

Facebook, Twitter, WordPress, SEO