Fieldstream – AI-powered SaaS Marketing Platform Share: Lazarev Agency Score Awaiting client review n/a Date Published 24 May 2023 Reading Time 1-Minute Read The Lazarev Agency helped Fieldstream, a SaaS provider, to design a complex platform that balances rich functionality with a clear structure. Fieldstream is a SaaS tool built on decentralized data, AI, and neuro data. The platform has a robust algorithmic forecast, helping users monitor marketing activities, implement budget plans, manage their sales, and analyze ROI. The Challenge The Fieldstream team struggled with critical issues that kept the product from providing a seamless user experience. The platform was too complex for not-so-tech-savvy newcomers, which affected the it’s usability and potentially led users to drop out. So our task was to revamp the platform. The Solution We built a new and improved user flow that takes users on a smooth journey from the initial onboarding stage. Our team developed a dashboard and platform sections with rich functionality and a clear structure. We packed the product with infographics, filters, and automated processes that empower new and advanced users to make the most of Fieldstream. The Result Fieldstream reached its target audience with a revamped design that provides a frictionless user experience and offers a new, efficient way of doing marketing. The company also secured SEK4,000,000 in pre-seed funding.
"The agency implemented a great product (Milenial – influencer marketing …" Influencer Marketing Platform – Web Design & Development