Pono Burger – Facebook Ads Case Study Share: Pace Social Media Score Awaiting client review n/a Date Published 27 June 2018 Reading Time 1-Minute Read Pace Social Media was contacted by Pono Burger to increase their facebook ads conversion rate/click-through rate. About the Project: Pace Social Media was contacted by Pono Burger to increase their facebook ads conversion rate/click-through rate. Main Challenge(s): To increase “valuable action” (website visit, booking, call, etc.) generated by facebook advertising with the given budget ($3,387). Agency Solution(s): Pace Social Media’s solution was to utilize hyper-targeted ad-sets to generate the desired valuable action on Pono Burger’s posts/events. Results: Total Spent: $3,387 Reach: 138,228 Impressions: 365,887 Post Engagement: 52,062 People Taking Action: 25,808 $120,000 generated from a $3,387 advert spend. 8% of 25,808 = 2,064 2,064 x $59 (Average ticket) = $121,776
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