Slimming World

The Distance
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The Distance App Developers was updated Slimming World’s existing apps with a renewed direction and improved support for existing members.

About the Client

Slimming World is the UK’s most successful weight loss program, helping people make better food and lifestyle choices for a healthier life and improved well-being.

The Problem

Slimming World’s existing apps needed a renewed direction as the existing proposition was confusing and very date. The challenge for Distance App Developers was to update Slimming World’s existing apps with a renewed direction and improved support for existing members.

The Solution

After an initial quick release to meet the New Years’ uptake, The Distance now works as partners to help define the app’s direction, bringing extra value services to Slimming World members.

The Result

The app has had almost 5 million downloads and continually supports 200,000 active users each month. It has also led to a significant increase in newsletter sign-ups – over 20,000 in the first year.