Hoover

Screen-Shot-2023-07-17-at-3.45.53-PM
SMITHRAIS NYC
  • Score Awaiting client review
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  • Date Published
  • Reading Time 1-Minute Read
H2-1

SMITHRAIS NYC was approached by Hoover to help the company with its positioning and relationship with a new audience.

The Challenge

To help Hoover adopt new brand positioning internally and engage a new audience.

The Solution

  • Guide visual language, the customer journey, and brand experience in digital conversion and partnership programs.
  • Utilize earned and paid media to best inform the audience about actions toward mindfulness and the wellbeing of clean homes.
  • The visual system, gamified advertising campaign, and customer behavior mapping.

The Result

The client was very pleased with the end product.