Hoover Share: SMITHRAIS NYC Score Awaiting client review n/a Date Published 21 July 2023 Reading Time 1-Minute Read SMITHRAIS NYC was approached by Hoover to help the company with its positioning and relationship with a new audience. The Challenge To help Hoover adopt new brand positioning internally and engage a new audience. The Solution Guide visual language, the customer journey, and brand experience in digital conversion and partnership programs. Utilize earned and paid media to best inform the audience about actions toward mindfulness and the wellbeing of clean homes. The visual system, gamified advertising campaign, and customer behavior mapping. The Result The client was very pleased with the end product.