Refract Share: Level Interactive Score Awaiting client review n/a Date Published 21 January 2022 Reading Time 1-Minute Read Branding for a blockchain-based platform that allows for the tokenization and trading of securities through its exchange. About the client Refract is a blockchain-based platform that allows for the tokenization and trading of securities through its exchange. Imagine being able to buy a piece of a building in New York City and earning dividends on its rental earnings — this is the advantage that Refract brings to the table. Our Work We were hired to consult on a new name for the company’s master brand name, and sub-brand names, as it had merged with two other companies. We created a brand identity that helped establish the new merger and set it the company up for success.