3 Reasons Why Social Media Isn’t Working for You

It’s inevitable that we’ll all come across people telling anyone who will listen to them that “social networks have no purpose for more serious people” or that they are “just another way for people to waste valuable time instead of doing something it works useful ”. There is no point in giving examples, we have all met at least one such person.

If you were to open the profiles of any company whose owner/employee disseminates the aforementioned claims, we guarantee that you would find images that are not of high quality, that the posts are not regular, that there is no cohesion between the posts and their brand, not to mention what kind of image descriptions we are all sure testified.

What actually led to this myth emerging in people who would otherwise have to “disperse” on social networks, strengthening their brand/company through these densely populated communication channels?

They don’t know their target audience

If you are trying to get your message/goal out to the world, how do you expect to get any feedback or followers? This is tantamount to wasting all your resources, strength, and time to convey that message to dead objects. Without knowing who you are addressing, you automatically limit yourself from creating any connection with people that could otherwise turn you into customers or customers.

Understanding your target audience and their desires, needs, and knowing exactly where you (or your company) fit into that ecosystem is crucial to turning your social media presence into something meaningful for your business.

They are not consistent

When it comes to the world of social networking, given the many algorithms that affect the appearance of your posts on the screens of users, consistency is a crucial part of developing your audience/followers.

Of course, I am not trying to persuade anyone to post new articles, posts, pictures, etc. every day. Consistency on social networks involves creating a schedule that suits you (daily, every two or three days, weekly…) and keeping track of it. Regular announcements as well as informing your audience over a long period of time leads to a stronger presence of your brand on social networks.

Their only goal is to gain followers

The days of gathering followers as if that figure represented some special power or status are long gone. Although huge numbers of followers look great, if those same followers never become customers or clients, unfortunately, they do not help your brand. “Bumping” follower numbers, among other things, corrupt the statistics you can use to gather additional information about your audience.