Von D Shoes Agency Of Record

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Von D Shoes is a luxe shoe brand made using only 100% vegan materials, designed by celebrity entrepreneur Kat Von D.

Challenge

  • Grow brand sales
  • Provide deeper consumer connection
  • Attract new customers
  • Develop omnichannel approach

Goal 1: Acquire a deeper understanding of the audience’s needs

Goal 2: Chart a roadmap for the future

Goal 3: Build a cohesive communications strategy

Goal 4: Increase traffic, and revenue across all channels

Solution

Phase 1

  • Customer profiling
  • Market research
  • Brand auditing

Phase 2

  • Brand strategy
  • E-commerce strategy
  • Operational strategy

Phase 3

  • Creative direction
  • Photography
  • Motion design & graphics

Phase 4

  • Email marketing
  • Social media marketing
  • Media buying
  • Organic pr

Impact

Social

  • ⇧222% in Instagram reach
  • ⇧8k% in Facebook reach
  • ⇧3k% in engagement
  • ⇧150k new followers
  • 40k average reel views
  • 1.5k average post likes
  • 50 average post comments
  • 65 average post shares

Paid Social

  • 12.3m in paid reach
  • 6.7m in paid impressions
  • 8.2 blended ROAS

Email Marketing

  • 21.5% sign up rate
  • 33% average open rate
  • 55% of revenue generated

Operations

  • ⇧52% In total sales
  • ⇧34% in online sessions
  • ⇧25% in returning customers
  • ⇧22% in total orders

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