PPC Campaign & SEO for GYMNATION

Client Background

GymNation is the UAE’s top-notch affordable and flexible gym chain. It is their core belief that health and fitness should be reasonably affordable and accessible for all while not compromising on the perspectives of quality standards. Gymnation operates out of some of the most massive Gym facilities in the UAE, having over 500 pieces of state-of-the-art Matrix Gym Equipment offering 200 classes per month, with everything free of charge, including virtual as well as on-demand classes.

The Challenge

We executed detailed research on the prevailing issues and accomplished detailed organic content development and a strategic advertising campaign with regular strategy recommendations, inbound engagement

Our Role

We executed detailed research on the prevailing issues and accomplished detailed organic content development and a strategic advertising campaign with regular strategy recommendations, inbound engagement monitoring, as well as monthly analytics reporting. Our digital marketing specialists team conducted an SEO audit, along with competitive review and keyword research so as to build a cohesive SEO plan. We also made sure the website was “responsive” on all onsite content, as well as functionalities on the type of device the customer is using: computer, tablet, laptop or mobile.

Win-Win Results

Our digital marketing tactics immensely helped the gym business to grow since targeting the exact audience was effectively done via targeted marketing which became an ideal and effective way of giving more exposure to the gym and fitness business. Hence, we achieved the ultimate marketing goals of online channels like search as well as social media.

Results

• 35% Organic traffic increase
• 21 to 34 Domain rating increased
• 56% Backlinks Increased
• 1st Page rankings in 4 months
• 100% Achieved optimal website speed