SEO & Content Marketing for Autopro

Client Background

AutoPro operates as Dubai’s largest network of automotive facilities spread across a web of 42 convenient locations across all Dubai, Sharjah and Ras Al Khaima, offering a diversified array of great-value, tailored professional automotive services run by dedicated car care professionals. Currently, Autopro modern, state-of-the-art service centres operate across Dubai and the Northern Emirates, with many of their workshops located at ENOC and EPPCO petrol stations.

The Challenge

AutoPro wanted to enhance their brand awareness and quality leads online, so they partnered with Zoom Digital to help develop a successful digital marketing strategy based on SEO and content strategies to help increase web traffic.

Our Role

Zoom Digital utilized focused keyword trends that targeted AutoPro’s precise audience. We created targeted blog, website and social media content that used appropriate keyword phrases, and we’re best optimized for search engines and shared in the appropriate channels.

Our digital marketing specialists placed proper metadata, image tags and alt tags so as to ensure a highly optimized website. With this ongoing tactic, the website is audited on a regular basis to reflect emerging trends in the industry. We developed appropriate external and internal backlinks so as to help AutoPro move up in rankings as well as search engines. We designed a great user experience using analytics filters and best-pitched calls to action.

Win-win Results

Zoom Digital marketing experts audited AutoPro’s current online presence and identified areas of brand awareness opportunity. We created custom content, whereas a Search Engine Optimization (SEO) specialist implemented a strategy that included all vital services.

Results

• Backlinks increased from 66 to 120
• Domain rating increased from 9 to 13
• 30 keywords in top 10 positions
• 30% estimated increase in organic traffic