Lola Von Vega - Top Digital Agency

Score Awaiting client review

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Date Published 21 January 2022
Reading Time 1-Minute Read

Branding for a fashion brand that creates accessories for urban chic.

About the client

Lola Von Vega was founded by an ambitious executive in Hong Kong with a passion for dance. She approached us looking to create a visual identity for a fashion brand inspired by the dance world, with accessory designs that take a page from dance costumes but can be worn on a night out or at a stylish office.

Our work

We developed a brand strategy and visual identity that fell in line with the brand’s mission of promoting bold self-expression in women, resulting in a cohesive identity that brings the company’s mission and founder’s vision to life. Lola Von Vega uses vibrant, colorful brand expressions to express style and positivity.

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Case Study review

Reviewer

“The team worked extremely close with us and really listened to all our needs and wants.” –Candace Cheung, Founder, LolaVonVega

Short project description

We needed to create a new brand identity from the ground up. This included logos, color schemes, typography, messaging, values and mission statements. Currently we are talking with Level about expanding the scope and having them create our ecommerce website.

Our goals were to create a brand and visual identity that amplifies Lola Von Vega’s mission: to empower women to have confidence in their daily lives, and to express themselves outwardly through our designs inspired by dance culture. We needed a brand identity with strong and vibrant colors, and a logo and typography that gave off a premium feel without putting distance between the brand and the target audience.

Working with the agency

The branding project involved discovery sessions that had us doing a thorough competitor analysis to determine where we fit in the market. We needed a name that would set us apart, and also worked with the Level team on our mission and values, and the voice identity that would guide all of the copywriting. The scope also included several logos for different touchpoints, different fonts, mock ups, graphic elements, and a brand book and guidelines, as well as downloadable assets neatly organized on a cloud drive.

We worked with Josh, the founder, as well as the project management team and directly with the creative team.

Positives

The team has the ability to take my requirement and push the vision one step further to create a brand identity that would resonate over the competition. They also have a sensitive touch and understanding to their work where they would able to spot what we are looking for even our end may not able to describe or express via email or conversation. The communication was smooth and the final result exceeded my expectations.

Areas for improvement

No, I highly recommend them and we are looking forward to working with the Level team on further projects.

Results

After going through the brand identity creation process, we are at a point where we can deploy the branding, colors, and elements to our new ecommerce website.

We plan to implement the brand book on all further marketing campaigns. This is a big relief, as it means we don’t need to reinvent the wheel each time we launch a campaign. We just pick what we need from the brand book and add the colors, logos, and typography to the website and social media content.

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