Sprockets Rebrand - Top Digital Agency

Score Case study score

5.0
Date Published 22 March 2021
Reading Time 1-Minute Read

Naming, positioning and design of an AI candidate acquisition tool & website refresh

Sprockets (formerly Sentio) is an innovative B2B SaaS platform that partners with businesses challenged by current hiring practices, specifically finding hourly employees that are the right fit.

LO:LA was tasked to help take this emerging business to the next level.

We first embarked on a naming exercise to establish what the brand is and stands for, then translate that into a visual and linguistic set of rules through an updated brand style guide.

Along with a new logo and complete redesign of their website, LO:LA created a persona, messaging and UX that better reflected Sprockets’ purpose while also adding just a touch of wit.

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Case Study review

Reviewer

Sprockets

5.0

“I’m doing this review for LO:LA because they’re that good; I’ll stake my success on them — put my name next to theirs.”

Short project description

London : Los Angeles concurrently rebranded a company and designed a new website, delivering both within two months. Currently, they’re producing an explainer video to supplement the new image.

Working with the agency

From the initial phone call, it was clear by the way they presented themselves and their body of work that they were the right team to go with. Additionally, they were willing to change the way they usually worked to meet our timeline, which is extremely rare.

They did the rebrand and the website in two months without sacrificing quality. I never felt like I was giving up value for expediency, which is rare with third-party vendors.

Positives

There hasn’t been a moment where I’ve been unsure about what to do next or about what they were doing. When you’re running projects concurrently like we did, you can’t pass anything over to design until we developed a brand, colors, or a name. Their managing of the sequence of events was thoroughly impressive.

Nick (CEO & Founder) is brilliant. He’s super smart, he’s experienced, and he gets it. I felt like I was working with people I could learn from. They were genuinely smarter than me, and I was blown away by what they were doing.

Areas for improvement

I’m trying to remember a moment where I was irritated with them, but I cannot, and I’ve already gotten irritated at two of our other vendors already today.

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