400y NYC Share: SMITHRAIS NYC Score Awaiting client review n/a Date Published 21 July 2023 Reading Time 1-Minute Read Designing a new platform to celebrate 400 years of Dutch culture in New York City The Challenge The key challenge was the design of a technology platform (B2C) to engage users in celebration of the anniversary and historical influence of 400 years old Dutch culture in New York City. Using evidence-based behavior design and gamification, and accessing additional sets of tools to answer how experiences are made were also challenges, along with behavior research and mapping in order to drive innovation. The Solution Guide the customer journey to high a conversion rate Use evidence-based behavior design to gamify technology Create viral infographic and video content Deliverables: Brand + identity system, website and digital properties, advertising campaign and go-to-market. The Result The client reported that they were very pleased with the result.
"Awaiting client review" NYC Ferry Integrated Campaign — Branding, Marketing, Web Design & Development